PRIVACY POLICY

Short version: We run a small ice cream shop in Nixa. Our website uses basic analytics to see how many people visit. We don't sell your data. Here are the details.

Who We Are

This website is operated by WTP Ice Cream, located at 270 W Mount Vernon, Nixa, MO 65714. Throughout this policy, "we," "us," and "our" refer to WTP Ice Cream.

What Information We Collect

When you visit our website, we collect a limited amount of information automatically through Google Analytics, a standard web analytics service. This may include:

• Pages you viewed and how long you stayed
• Your approximate location (city/region level, not precise)
• The type of device and browser you used
• How you found our site (search engine, direct link, social media, etc.)
• Clicks on buttons and links, such as our phone number or directions

This information is aggregated and does not personally identify you. We do not collect your name, email address, or any other personal details unless you choose to contact us directly.

How We Use This Information

We use these analytics to:

• Understand which parts of our website are most useful to visitors
• Improve the site over time (for example, fixing pages that aren't working well)
• See whether people are finding us from Google, Facebook, Instagram, or elsewhere

That's it. We don't run ads, we don't build marketing profiles, and we don't share your information with third parties for advertising purposes.

Cookies

Google Analytics uses small text files called cookies that are stored in your browser. These help distinguish one visitor from another so the numbers add up correctly. You can block or delete cookies at any time through your browser settings, and the website will still work normally.

Third-Party Services

Our website links to external services we don't control:

• Google Analytics — see Google's Privacy Policy
• Google Maps (for directions) — same policy as above
• Facebook (@WTPIceCream) — governed by Meta's Privacy Policy
• Instagram (@wtp_ice_cream) — also governed by Meta's policy

When you click through to any of these services, their privacy policies apply, not ours.

Your Choices

You can opt out of Google Analytics tracking in a few ways:

• Install the Google Analytics Opt-Out Browser Add-on
• Enable "Do Not Track" or block third-party cookies in your browser
• Use private/incognito browsing mode

Children's Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will delete it.

Changes to This Policy

We may update this policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. Significant changes will be noted on the main website.